BMW Augmented Reality

This one is great.... BMW has created some Augmented glasses that help and aid the mechanic around the engine when undertaking repairs.

http://www.bmw.com/com/en/owners/service/augmented_reality_workshop_1.html

Toyota IQ Reality

Toyota have created a Virtual Reality app for macs and p.c.... Simply print the cards out and move them in front of your webcam!

http://www.toyota.co.uk/cgi-bin/toyota/bv/generic_editorial.jsp?navRoot=toyota_1024_root&nodiv=TRUE&fullwidth=TRUE&forceText=TRUE&edname=iQ_reality&id=iQ_reality&catname=%2ftoyota_1024_root%2fmain_nav%2fpageTopNav%2fZone+iQ&zone=Zone+iQ&menuid=316070&sr=Mall

My Idea!

My idea is to create an interactive Fantasy Football Game.

Users will need to have a hand held device / phone with the application software installed.

The idea is when people me aiming this at children visit a football match they can collect different players in a virtual game.

Every match they attend they can use the camera and scan a bocode to receive new player. At certain places in the stadium there will be bocodes dotted around which change every match.

These will contain player stats, promotions and tips to help manage their team in their virtual game.

What is Augmented Reality?

Augmented reality is were virtual elements are used and made to interact with the real world environment.
Basically virtual and real world elements are combined together to create something interactive.
Examples of this in practice are the new iphone applications available were users can use the camera on the phone and hover over barcode like shapes and play interactive games. In some application you can get useful information.

Wikipedia Link
http://en.wikipedia.org/wiki/Augmented_reality

Google Video Link

http://video.google.co.uk/videosearch?hl=en&source=hp&q=augmented+reality&oq=augment&um=1&ie=UTF-8&ei=plCWS4H9N4i6jAfD_vWfCg&sa=X&oi=video_result_group&ct=title&resnum=9&ved=0CDwQqwQwCA#